Ray tops 600 followers on Instagram


We use Instagram to showcase our growing collection. We’ve posted 718 photos so far—usually once a day, at around 7pm. Why? We’re a very small business and it is the best way we’ve found to reach a worldwide audience.

We have followers from Australia and Sweden. From Israel and Finland. From Uruguay and Poland. And we follow our followers. We want to know what you are doing, collecting and where you are visiting. It’s inspiring.

I’m not a fan of Facebook at all but it is hard to ignore the power of this social media platform. Until something better comes along, Instagram it is.

Ray by the numbers:

  • 635 items for sale at raynewyork.com
  • 576 items sold —all archived on raynewyork.com for reference
  • 718 Instagram posts
  • 601 Following